I create digital strategies which bring together editorial, product and commercial teams to grow online audiences. As a content strategist at Meta, I owned web content for 19 markets across Europe, the Middle East and Africa. At Standard Chartered, I’ve managed a diverse team of experts from UI to SEO to serve a global audience of millions.

I have a particular interest in audience insights and data analysis, and how they can complement editorial judgement and creativity by helping editors understand their readers.

My favourite SQL command is LEFT JOIN.